Our Services
Branding Programs
Your brand ... your promise ... it's the experience and expectations that reside
in each of your customers' minds. Branding is more than simply slapping a
logo on a sign, package or Website. Covey-Odell can help you plan, build
and manage your brand for an authentic emotional connection with your audience.
Web Design & Development
A Web presence is a must for most businesses today. Covey-Odell’s experience
in creating Websites help to ensure our client’s presence is memorable
and easy to navigate. In addition, the firm also designs and develops e-newsletters
and blogs.
Search Engine Optimization
Having a Website isn’t much good if you don’t have traffic. That’s
where search engine optimization (SEO) comes in. The team at Covey-Odell will
get your site into shipshape to help increase its visibility and rankings.
Strategic Marketing Plans
Aided by in-depth interviews with our clients and detailed research, the Covey-Odell
team develops a focused strategy which, along with proven marketing tactics
and techniques, helps our clients reach their marketing goals.
Public Relations Programs
P.R. activities are foundational to help position our clients and establish
their brands. Covey-Odell public relations services include meda kit design
and development, press release writing and distribution, feature story writing,
event management, speaking engagements and more.
Advertising Campaigns
For many of Covey-Odell’s clients, advertising campaigns are a key element
of their marketing strategy. Our experience includes award-winning
campaign development and management for both business-to-business and consumer
products and services.
Graphic Design
Covey-Odell believes that graphic design for both print and web applications
should seamelessly fit with the client’s overall strategy. Professional,
strategic design goes beyond simply creating pretty pictures to providing
our clients
with a higher level of value and effectiveness.
Copywriting
Words are powerful. Covey-Odell copywriters understand that and strive to create
compelling copy for our clients.
Illustration
Illustration provides a medium to present products, services and concepts in
a unique manner. Depending on the nature of a project, illustration by the
talent artists at Covey-Odell can take the form of traditional media, such
as acrylics or watercolor, as well as digital art.
In-House Photography
Whereas most design firms and advertising agencies sub-contract photography
services, Odell has in-house capabilities. Digital or traditional film, studio
or location, Covey-Odell photographers are experts at capturing moments in
time and putting their clients in the best light. Plus, offering in-house
photography helps Odell keep a tight rein on each project’s visual
assets and budget.
Media Buying
Matching the message with the right media is critical for the success of a
campaign. Our in-depth experience with media buying and scheduling
helps to ensure the right match at the right price.
Direct Mail Programs
Direct mail, also known as direct response, is a highly targetable marketing
method. We have significant experience in correctly structuring and managing
a mail campaign, designing both two and three dimensional materials and finding
a “just right” list for a campaign that gets results.
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