Featured Project: Monotube Pile Corporation

Covey-Odell Advertising developed a full-page, 4-color trade ad for Monotube Pile Corporation, capitalizing on the $787 billion stimulus package signed into law Feb. 17, 2009.

Featuring the headline, “Put infrastructure spending on a solid foundation,” the ad reflects the company’s commitment to providing the most cost-effective piles. Monotube tapered steel foundation piles require less driven length to attain design load capacities relative to conventional piles; this means less man-hours to drive and less energy usage to install.

The ad was recognized in Civil Engineering magazine for Outstanding Readership Response as measured against all the other ads appearing in the May 2009 issue, according to Ad Q Studies, a division of Harvey Research, Inc.