Sweepstakes & prize drawings: 3 elements that constitute a lottery

rouletteA prize drawing or sweepstakes is a great marketing tool to promote your brand, but you’ll want to make sure it is a legal contest and not an illegal lottery. There are three elements that constitute a lottery: prize, chance and consideration.

Three things that affect direct mail response rate

arrows on targetDespite the perception that digital channels outperform direct mail, that is not the case, according to an article in Direct Marketing News.

In fact, direct mail boasts a 4.4% response rate, compared to email’s average response rate of 0.122%. Even though direct mail has declined in terms of overall response rate, it is still beat email by 10-30 times—and even more when compared to online display ads.

Are you prepared to communicate in a crisis?

Still fresh in our minds is Chipotle’s food-borne illness scandal, the New England Patriots’ “Deflategate” and VW's diesel-fuel emissions debacle. All three were major PR crises that prompted a “we better be prepared” attitude among industries, businesses and institutions. Before a disaster strikes, your survival strategy and blueprint for crisis communications must already exist.

Three Best Ways to Promote Your Company in 2016

group strategic promotional planningAccording to a recent article in Ad Age, U.S. advertisers are forecast to spend $189.8 billion in major media advertising in 2016. That represents an increase of 3.9 percent increase over 2015–the first year ad spending finally passed its prerecession peak–reflecting the slow pace of the U.S. economy as a whole.

DSLR cameras still the best choice

smartphone and nikon cameraIn this age of smartphones and tablets, quality photographs are much easier to capture, but there are limitations. Unlike digital single lens reflex cameras (DSLR), these mobile devices do not have interchangeable lenses. They have limited control over settings, a small CMOS image sensor and a small on-board flash.

Five ways to ensure your news release gets published

reading wall street journalDid you ever send out a news release and wonder why it wasn't picked up in the newspaper or broadcast media?

Assuming you sent it to the right media list, the problem may have been the content. No matter how newsworthy your news may seem to you, if it doesn't pass the newsworthiness test of editors and news directors, it will end up in the trash.

Guidelines for Selecting a Trade Name

A trade name is a name by which buyers ask for or specify the product. The soundest approach in naming a product is to set up a number of desirable features such as quiet operation, space savings, and high performance as goals to shoot for. Then develop a list of possible names and select the name with the most desirable qualities.

Here are seven other guidelines for selecting a trade name:

Appropriateness - name should be appropriate to the kind of product.

Distinctiveness – name should not resemble names of competitors.